HEREŌN

What happens
from here on?

HERE. NOW. NEXT.SCROLL TO CONTINUE
01 / THE PRACTICEHEREŌN

A question.
A point of departure.
A way of working.

From here,
with others.

HEREŌN is an interdisciplinary creative practice and creative club working across brand, culture, content and experience.

02 / IN CC

AN OPEN CORRESPONDENCE

Carbon copy

An ode to everyone in CC.

Every piece of work carries the people, conversations and ideas copied into it.

CC means carbon copy, creative club, collaborators and clients. Past, present and next.

03 / IN PRACTICEWORK AS IT TAKES SHAPE

Taking shape.

Current work, ideas and explorations.

Pale green title page of Exploring Judaism by Rebecca T. Alpert and Jacob J. Staub Warm paper of Herbert C. Dobrinsky’s Teacher’s Guide Red back cover from the Dobrinsky research scan

LATEST NOTE /

Old books.
New questions.

Research in progress for IVRIT, a digital learning platform.

Old books on teaching, practice and culture. Their pages, colours and typography are becoming part of the visual research, while the reading informs the curriculum, pedagogy and learning experience.

Education / Research / Identity

View the Instagram post (opens in a new tab)
Explore the research carousel

Five pages from the research. Scroll across to explore; select a page to view it at full size.

Reading into IVRIT: three book scans in pale green, warm paper and redThe reading comes first: two credited title pages from 1988Caught by colour: pale green, warm paper and red cover studiesCurriculum and pedagogy: reading closely, comparing sources and asking new questionsOld books, new questions: research shaping IVRIT’s curriculum, learning experience and visual identity

Source material: Exploring Judaism, Rebecca T. Alpert and Jacob J. Staub; The Teacher’s Guide for A Treasury of Sephardic Laws and Customs, Herbert C. Dobrinsky.

An original green line drawing of a hand following a line in an open book IN DEVELOPMENT SEPTEMBER 2026IVRITA digital learning platform.
From identity to learning experience.Education · Brand strategy · Creative direction · Identity · ProductExplore the workClose the study

Four ways in.

Read, pray, live, study. Four ways into learning, each with its own illustrated world.

Curriculum, pedagogy and learning experience developed alongside the brand and digital product. Research and concept development connect the work; branding, art direction and original illustration give it form.

01 / READ
A hand guiding the reader along a line in an open book
Follow the line.
02 / PRAY
Two people finding their place together in a prayer book
Find the page together.
03 / LIVE
Hands sharing a plate of bread around a table
Make room at the table.
04 / STUDY
A hand making notes beside a page of text
Keep a question in the margin.

An identity, in use.

Illustration, typography and the learning experience.

IVRIT learning interface showing the four worlds: Read, Pray, Live and Study

Interface study · In development View full size ↗

IVRIT / SEPTEMBER 2026
04 / THE ARCHIVEBEING BROUGHT TOGETHER

Years of work.
A new place
to live.

Projects, ideas, spaces, films and collaborations are being recovered, indexed and brought together.

From here on, they live here.

First entries

2026IVRITEducation · Brand strategy · Creative direction · Identity · ProductIn development
Updated October 2026
A CROSS-SECTION OF THE PRACTICEINDEX IN FORMATION
A—

Brand strategy / Cultural strategy / Creative direction

B—

Identity / Branding / Content / Community / Fandom

C—

Brand experience / Retail / Visual merchandising

D—

Art direction / Research / Editorial / Campaigns

E—

Concept development / Product / Education / Experiments